This natural mineral-rich toothpaste is blended with organic Spearmint oil. The toothpaste's properties are very similar to that of a Peppermint, although Spearmint has a much more delicate minty taste. Spearmint oil is a strong antiseptic, so this toothpaste will help eliminate germs and promotes healing in your gums. The Fluoride and SLS free formulation is an ideal replacement to your conventional toothpaste. • Fluoride free, SLS free & glycerin free• PETA cruelty-free & vegan certified• Zero-waste packaging: plastic-free, recyclable & biodegradable• Comes in glass jar with bamboo spatula• Box made from compostable craft paper and vegetable ink How to use With the spatula provided with your toothpaste, apply a pea-sized scoop onto a soft/medium toothbrush. Brush as usual for 2 minutes, leave longer for extra remineralisation. Make sure no water enters the jar to avoid bacteria growth. Once the jar is opened store in a dry and warm place for up to 12 months. Ingredients Calcium Carbonate^, Caprylic & Capric Triglyceride*^, Kaolin^, Cocos Nucifera Oil*^, Butyrospermum Parkii Butter*^, Diatomaceous Earth*^, Sodium Bicarbonate^, Mentha Spicata Herb Oil*^, Tocopherol^, Limonene*^. *Organic, ^Natural.