Pack your toiletries in style! This new neon pink toiletry bag shaped as a smiley is the perfect happy travel mate. Substitute your basic plastic bags for this reusable case. It is big enough to fit all your toiletries, from hairbrushes to shampoo bottles. About Founded in 2008 by Elodie and Jaime in Barcelona, DOIY is a global lifestyle brand dedicated to designing gifts and home accessories.