Our gingham story isn’t about Ivy League style, it’s about European tailoring. Instantly recognisable, gingham’s smart, clean lines are the simplest form of check and the foundations from which other styles follow. Many will lay claim to the origins of gingham. Our story begins when modernists were influenced by the European tailoring of the ‘60s. As ever, our gingham shirt is made with a button-down collar, and designed to be worn buttoned to the top. 100% Cotton Machine Wash