This fine, natural and non-toxic powder works by absorbing and polishing away stains and plaque that naturally form on our teeth. It's a completely safe and fast-effective formula made without the use of any chemicals like peroxides, fluoride compounds or synthetic flavourings. A blend of fine pharmaceutical activated charcoal and sodium bicarbonate, both of which food grade, this toothpwder is completely safe if accidentally ingested. Use once or twice a week to maintain your naturally white teeth. • Whitening & stain-removing blend • PETA cruelty-free & vegan certified • Zero-waste packaging: plastic-free jar, recyclable & biodegradable • Comes in glass jar with aluminium lid • Box made from compostable craft paper & vegetable ink Directions: Dip a clean, wet toothbrush into the powder. Brush for 2 minutes, rinse well. Best to use a soft toothbrush. Use twice a week to remove plaque and stains. Make sure no water enters the jar to avoid bacteria growth. Once the jar is opened store in a warm, dry place for up to 12 months. Ingredients: Sodium Bicarbonate^, Charcoal Powder*^, Diatomaceous Earth*^, Magnesium Carbonate^, Dicalcium Phosphate^, Tartaric Acid^, Mentha Arvensis Herb Oil*^, Foeniculum Vulgare Oil*^, Citrus Reticulata Peel Oil*^, Tocopherol^. *Organic Soil Association, ^Food Grade Quality.