Our Kids Natural Toothpaste is blended with organic Orange essential oil. This oil is sweet, warm and faintly floral, ideal for kids and children. Orange is safe to use with young children and during pregnancy as it is known for its superior but gentle soothing properties. The fluoride free and SLS free formulation is an ideal replacement to conventional toothpastes. • Fluoride free, SLS free & glycerin free• PETA cruelty-free & vegan certified• Zero-waste packaging: plastic-free, recyclable & biodegradable• Comes in glass jar with bamboo spatula• Box made from compostable craft paper and vegetable ink How to use! With the spatula provided with your toothpaste, apply a pea-sized scoop onto a soft/medium toothbrush. Brush as usual for 2 minutes, leave longer for extra remineralisation. Make sure no water enters the jar to avoid bacteria growth. Once the jar is opened store in a dry and warm place for up to 12 months. Ingredients: Calcium Carbonate^, Caprylic & Capric Triglyceride*^, Kaolin^, Cocos Nucifera Oil*^, Butyrospermum Parkii Butter*^, Diatomaceous Earth*^, Sodium Bicarbonate^, Citrus Aurantium Dulcis Peel Oil*^, Tocopherol^, Limonene*^. *Organic, ^Natural.