This natural toothpaste is blended with Activated Charcoal and flavoured with organic Peppermint oil. Studies have shown Peppermint oil to be extremely effective at killing anaerobic bacteria, left untreated this bacteria can cause gum disease. The peroxide-free formulation is a great alternative to conventional whitening toothpastes: it removes surface stains naturally, without being harsh and abrasive to your teeth. Free from Fluoride, SLS & Glycerin Mineral-rich formula, promoting remineralisation PETA Cruelty-free & Vegan In recyclable glass jar, aluminium lid and compostable box Supply 60ml: 4 weeks / 1 person / twice a day Put a pea-sized amount onto your toothbrushBrush for 2 minutes and rinse wellSeal the lid after use, avoiding water entering the jarStore in a dry place for up to 12 months after opening INGREDIENTS Calcium Carbonate^, Caprylic & Capric Triglyceride*^, Kaolin^, Cocos Nucifera Oil*^, Butyrospermum Parkii Butter*^, Diatomaceous Earth*^, Sodium Bicarbonate^, Mentha Piperita Oil*^, Charcoal Powder^, Tocopherol^, Limonene*^. *Organic, ^Natural.