Natural Toothpaste  This natural toothpaste is blended with organic red mandarin essential oil. This toothpaste is sweet, warm and faintly floral, reminiscent of orange blossoms. Red mandarin - a type of tangerine - is safe to use with young children and during pregnancy as it is known for its superior but gentle soothing properties. The fluoride-free and SLS free formulation is an ideal replacement for conventional whitening toothpaste. DIRECTIONS Scoop a pea-sized amount onto your toothbrush. Brush as usual for 2 minutes, leave longer for extra remineralisation. Make sure no water enters the jar to avoid bacteria growth. Once the jar is opened store in a warm, dry place for up to 12 months. INGREDIENTS Calcium Carbonate^, Caprylic & Capric Triglyceride*^, Kaolin^, Cocos Nucifera Oil*^, Butyrospermum Parkii Butter*^, Diatomaceous Earth*^, Sodium Bicarbonate^, Citrus Nobilis Peel Oil*^, Tocopherol^. *Organic, ^Food Grade.