Natural Toothpaste This natural toothpaste is blended with organic Peppermint oil. Similar to Spearmint, this formula packs a punch with a much stronger minty flavour. Studies have shown Peppermint oil to be extremely effective at killing anaerobic bacteria, left untreated this bacteria can cause gum disease. The fluoride free and SLS free formulation is an ideal replacement to your conventional toothpaste. DIRECTIONS Put a pea-sized amount onto your toothbrush Brush for 2 minutes and rinse well Seal the lid after use, avoiding water entering the jar Store in a dry place for up to 12 months after opening INGREDIENTS Calcium Powder^, Fractionated Coconut Oil*^, Kaolin Clay^, Coconut Oil*^, Shea Butter*^, Diatomaceous Earth*^, Sodium Bicarbonate^, Peppermint Essential Oil*^, Vitamin E^, Limonene*^. *Organic, ^Natural. Of total: 41% Organic, 100% Natural.