This book offers tips on how to launch, design and run your own store. On their travels around the world, the magazine's editors are constantly looking for well-designed fitouts, the people setting new benchmarks in service and the stores offering the smartest product mix. At the heart of all this is an understanding that a memorable shopping experience relies on a delicate balance of an inviting space, a warm welcome and a sense of discovery--but an understanding, too, that shops and shopkeepers play an indispensable role in creating lively neighbourhoods and vibrant high streets.