Lucart EcoNatural toilet roll is EU ecolabel certified and is made from made from Fiberpack® which is 100% recycled FSC certified paper fibres recovered from Europe's waste beverage cartons.  The unbleached cellulose fibres, that maintain the natural colour of the wood, are of a quality comparable with virgin cellulose and therefore able to provide the finished products with excellent strength and absorbency. They are dermatologically tested so safe for skin. Lucart EcoNatural products positively help the environment: By giving life to materials which otherwise would be lost in waste By contributing to the reduction of CO2 emission in the atmosphere By preventing the cutting of trees. Lucart are an Italian company that combine technology and real sustainability. They invented Fibrepack, an environmental and technological break-through, obtained from recycled cellulose fibres in cartons. Fiberpack comes from a collaboration between Lucart Group and Tetrapak. Natural colour, soft but strong 3 Ply toilet roll that looks great in any bathroom.  Available in packs of 4 rolls and packed in recycled paper not plastic.