Who knows what it means?! But if ever are not sure what to say, just go "sure look it" and you'll be grand. Whether an answer to a rhetorical question or simply an chit-chat filler it will get you out of any conversational pickle you find yourself in. Just lift your soles and say “sure look it” These funky socks are full of colour. A deadly mix of navy blue, pink, yellow and dark green make you want to show them socks off to everyone.