Georganics natural Charcoal Toothpaste with calcium carbonate and sodium bicarbonate cleans and remineralizes teeth naturally thanks to being high in minerals like calcium, potassium, magnesium and natural organic silica. This is the safest and mildest toothpaste formulated only with the best quality ingredients, all of which are organic and food grade certified. This natural Charcoal Toothpaste is blended with Active Charcoal from Coconut shells and organic English Peppermint Essential Oil. The oil has a warm, spicy, sweet licorice-like aroma whilst the charcoal powder acts as a cleansing and whitening agent. This combination creates a natural, mildly abrasive paste. The fluoride and SLS free formulation is an ideal replacement to commercial whitening toothpastes. • Fluoride free, SLS free & glycerin free• PETA cruelty-free & vegan certified• Zero-waste packaging: plastic-free, recyclable & biodegradable• Comes in glass jar with bamboo spatula• Box made from compostable craft paper and vegetable ink How to use Apply a pea-sized scoop onto a soft/medium toothbrush. Brush as usual for 2 minutes, leave longer for extra remineralisation. Make sure no water enters the jar to avoid bacteria growth. Once the jar is opened store in a dry and warm place for up to 12 months.