This natural toothpaste is blended with wild English peppermint essential oil, steam distilled and certified organic. Research has found Peppermint Essential Oil to be extremely effective at killing anaerobic bacteria. A bacteria that thrives in a low oxygen environment such as the mouth and can cause gum disease. The fluoride free and SLS free formulation is an ideal replacement to commercial whitening toothpastes. • Fluoride free, SLS free & glycerin free  • PETA cruelty-free and vegan certified • Zero-waste packaging: plastic-free jar, recyclable & biodegradable • Comes in glass jar with bamboo spatula • Box made from compostable craft paper and vegetable ink Directions: Use your Georganics spatula to scoop a pea-sized amount onto a soft/medium toothbrush. Brush as usual for 2 minutes, leave longer for extra remineralization. Make sure no water enters the jar to avoid bacteria growth. Once the jar is opened store in a warm, dry place for up to 12 months. Ingredients: Calcium Carbonate^, Caprylic & Capric Triglyceride^, Kaolin^, Cocos Nucifera Oil*^, Butyrospermum Parkii Butter*^, Diatomaceous Earth*^, Sodium Bicarbonate^, Mentha Arvensis Herb Oil*^, Melaleuca Alternifolia Leaf Oil*^, Citrus Limon Peel Oil*^, Tocopherol^, Ocimum Basilicum Oil*^. *Organic Soil Association, ^Food Grade Quality.