Important: This is a return product from a retailer and has been checked and cleared as 'fit for purpose'. Please note there might be some superficial damage to the packaging. Refunds & returns are not available on this product. Newborn Tummy Time Mat  Our Newborn Tummy Time Mat gives advanced support for your newborn baby during tummy time. It is designed to make tummy time more comfortable and enjoyable for your baby by supporting and contouring to the natural shape of your baby's little body. Placing your baby on their tummy, while awake and supervised, is a great way of helping your baby develop strong neck and shoulder muscles, build motor skills, and reach early achievement milestones including rolling over, sitting up and crawling. Our Newborn Tummy Time Mat is made with ClevaFoam® and is scientifically proven to reduce pressure on the back of your baby’s head by 50% and to increase support by 80% (Trinity College, University of Dublin, Ireland). With its open cell structure it is 100% breathable, has significantly reduced heat retention and is remarkably lightweight. For your baby’s comfort and safety, it is hypoallergenic, pH balanced, toxin and formaldehyde free. Suitable for babies with asthma and allergies. After tummy time is over they can rest on their back while you rest in the knowledge that ClevaFoam® is helping to protect the round shape of your baby’s soft head and prevent Flat Head Syndrome (Plagiocephaly). Newborn Tummy Time Mat helps with your baby's development: Is designed especially for newborn babies, it contours and supports their little bodies Helps promote the early achievement of developmental milestones Makes tummy time easier for you & your baby Supports your baby's soft round head when baby is resting on their back NOTE: Newborn Tummy Time mat toys not included.