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Throw Away Book
€50.00
Hens Teeth
Publisher: Image text sound editions, Dublin.Number of pages: 304About
Club flyers were an integral part of dance music culture, and they played a central role in the promotion of the dance music scene in the 1990s. ‘Throw Away’ is not a comprehensive history ofthe decade, but it does provide insights into Dublin city’s dance music scene during this excitingperiod. The book reflects the scene’s progression from initial rave phenomenon to its eventualmainstream acceptance and commoditisation. Collectively the flyers document a changing Dublin citywhere nightlife – previously restricted by licensing laws, limited public transport, and a shortage ofsuitable venues – took hold with a generation of ambitious promoters and venue owners. Almost allthe venues have since been demolished or have changed use. The flyers contained in this book reflecta Dublin that has largely disappeared.
Each flyer contains metadata on matters completely unrelated to dance music. Collectively the flyersdocument the development of design technologies, and the advent of new communicationtechnologies such as mobile phones, email addresses and websites. The flyers also containinformation on brands and the trends du jour (alcohol, clothing, radio stations) via the sponsorship onthe flyers. Despite being designed as disposable items; the flyers have outlasted their original purpose.‘Throw Away’ includes over 1,100 flyer reproductions and photographs of former venues. The bookwill appeal to social historians, design lovers and club culture nostalgists alike. The book is designedby Maybury and written by Nugent with accompanying texts by Maybury, Aoife Nic Canna and NiallMcCormack.
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