99% natural origin, no SLS or parabens Made with 100% natural fragrance and essential oils. 100% recycled & recyclable packaging. Vegan society approved and cruelty-free. Made in the UK. Established in 1974, we believe in harnessing the power of nature without harming it in the process. Our products are made using the highest quality, naturally derived, cruelty-free ingredients, with 100% natural fragrance - and they work beautifully. This shampoo contains organic coconut oil and is brimming with tropical aromas and natural hydration. Hydrating for normal to dry hair.