Natural Toothpaste This natural toothpaste is blended with Activated Charcoal and flavoured with organic Peppermint oil. Studies have shown Peppermint oil to be extremely effective at killing anaerobic bacteria, left untreated this bacteria can cause gum disease. The peroxide-free formulation is a great alternative to conventional whitening toothpastes: it remove surface stains naturally, without being harsh and abrasive to your teeth. DIRECTIONS Put a pea-sized amount onto your toothbrush Brush for 2 minutes and rinse well Seal the lid after use, avoiding water entering the jar Store in a dry place for up to 12 months after opening INGREDIENTS Calcium Powder^, Fractionated Coconut Oil*^, Kaolin Clay^, Coconut Oil*^, Shea Butter*^, Diatomaceous Earth*^, Sodium Bicarbonate^, Peppermint Essential Oil*^, Charcoal Powder^ Vitamin E^, Limonene*^. *Organic, ^Natural. Of total: 41% Organic, 100% Natural.