Our Kids Natural Toothpaste is blended with organic Orange essential oil. This oil is sweet, warm and faintly floral, ideal for kids and children. Orange is safe to use with young children and during pregnancy as it is known for its superior but gentle soothing properties. The fluoride free and SLS free formulation is an ideal replacement to conventional toothpastes. SPECIFICS Free from Fluoride, SLS & Glycerin Mineral-rich formula, promoting remineralisation PETA Cruelty-free & Vegan In recyclable glass jar, aluminium lid and compostable box 60ml: 4 weeks / 120ml: 8 weeks / 1 person / twice a day DIRECTIONS Put a pea-sized amount onto your toothbrush Brush for 2 minutes and rinse well Seal the lid after use, avoiding water entering the jar Store in a dry place for up to 12 months after opening INGREDIENTS  Calcium Carbonate^, Caprylic & Capric Triglyceride*^, Kaolin^, Cocos Nucifera Oil*^, Butyrospermum Parkii Butter*^, Diatomaceous Earth*^, Sodium Bicarbonate^, Citrus Aurantium Dulcis Peel Oil*^, Tocopherol^, Limonene*^. *Organic, ^Natural.