Created way back in 2017, Jackpot couldn't find a place for it, no one was ready for peanut butter and wasabi, until now! Not unlike cherry blossom in April, the flavour starts to bloom giving a textured balance of jackpot peanut butter...and then the wasabi. There's a favourite movie quote on all Jackpot peanut butters: jackpot wasabi: 'The major cities of the the world are being destroyed, one-by-one by the monsters'About Jackpot was originally created as a fictional peanut butter brand on a T-shirt in Hackney, London, in 2013 for skate company APN (A Public Nuisance), created by Rupert Leigh.  As the idea and brand recognition grew, Rupert decided that actually making peanut butter for real as a way to offer a great tasting nutritious product and at the same time generate support and donations to grassroots skate and music culture was the way forward. The Jackpot vision is to support ‘the wellbeing of all the people, from our pot to the planet’. This means bringing you the best possible product, responsibly sourced and made, being transparent and honest, striving for zero waste, and doing good. At the same time we want to directly benefit our communities, and accomplish positive change together. By joining forces with strategic partners, we aim to make a bigger difference that we could have on our own. And needless to say, they want to have a lot of fun doing it, playing ore every day.