A classic flavour combination that is too good not to embrace. Sweet summery pink Gooseberries are cooked with dried elderflowers to capture the British summer. Perfect on toasted Brioche or served spooned over ice cream. AboutLillie O’Brien established London Borough of Jam in 2011, following five years as pastry chef at St John Bread & Wine. LBJ preserves are made in small batches, and cooked for a shorter time compared to generic brands.The flavour is honest and unadulterated; it is fruit-driven, rather than sugar-driven. When tasting LBJ preserves you will always taste the fruit first followed by the sugar and a special complimentary flavour. We use natural, unrefined sugars and no commercial pectins. LBJ preserves contain no more than 4 ingredients and are dairy free & vegan.