"You'll never sell that in a super market" ... this is why Jackpot created the 'non sweary' label as not everyone has their sensibility, but do love jackpot. By changing the logo with alternating colours, less psychedelic punk and more innocent days of Americana. There's a favourite movie quote on all Jackpot peanut butters: jackpot original: no matter how much he cries, no matter how much he begs, never feed him after midnight.About Jackpot was originally created as a fictional peanut butter brand on a T-shirt in Hackney, London, in 2013 for skate company APN (A Public Nuisance), created by Rupert Leigh.  As the idea and brand recognition grew, Rupert decided that actually making peanut butter for real as a way to offer a great tasting nutritious product and at the same time generate support and donations to grassroots skate and music culture was the way forward. The Jackpot vision is to support ‘the wellbeing of all the people, from our pot to the planet’. This means bringing you the best possible product, responsibly sourced and made, being transparent and honest, striving for zero waste, and doing good. At the same time they want to directly benefit their communities, and accomplish positive change together. By joining forces with strategic partners, they aim to make a bigger difference that they could have on thier own. And needless to say, they want to have a lot of fun doing it, playing ore every day.