Follow the crowd? Jackpot is never gonna follow the crowd and say it is…THIS IS JACKPOT ROUGH CUT and thats all you need to know. So ask for Rough Cut!  In line with the Jackpot way of the not so perfect but not trying to be formulae Jackpott created a new textured peanut butter. They don't add peanuts to make it crunchy, they are ground to a specific secret measurement on their machine that means they come out Rough Cut, it's authentic as they have always been.  There's a favourite movie quote on all Jackpot peanut butters: jackpot rough cut: Undermine their pompous authority, reject their moral standards, make anarchy and disorder your trademarks. Cause as much chaos and disruption as possible but don't let them take you ALIVE.About Jackpot was originally created as a fictional peanut butter brand on a T-shirt in Hackney, London, in 2013 for skate company APN (A Public Nuisance), created by Rupert Leigh.  As the idea and brand recognition grew, Rupert decided that actually making peanut butter for real as a way to offer a great tasting nutritious product and at the same time generate support and donations to grassroots skate and music culture was the way forward. The Jackpot vision is to support ‘the wellbeing of all the people, from our pot to the planet’. This means bringing you the best possible product, responsibly sourced and made, being transparent and honest, striving for zero waste, and doing good. At the same time they want to directly benefit their communities, and accomplish positive change together. By joining forces with strategic partners, they aim to make a bigger difference that they could have on thier own. And needless to say, they want to have a lot of fun doing it, playing ore every day.