This natural toothpaste is blended with Active Charcoal from Coconut shells and organic English Peppermint Essential Oil. The oil has a warm, spicy, sweet licorice-like aroma whilst the charcoal powder acts as a cleansing and whitening agent. This combination creates a natural, mildly abrasive paste. The fluoride and SLS free formulation is an ideal replacement to commercial whitening toothpastes.  • Fluoride free, SLS free & glycerin free  • PETA cruelty-free & vegan certified • Zero-waste packaging: plastic-free jar, recyclable & biodegradable • Comes in glass jar with bamboo spatula • Box made from compostable craft paper and vegetable ink Directions: Use the bamboo spatula to scoop a pea-sized amount onto a soft/medium toothbrush. Brush as usual for 2 minutes, leave longer for extra remineralization. Make sure no water enters the jar to avoid bacteria growth. Once the jar is opened store in a warm, dry place for up to 12 months. Ingredients: Calcium Carbonate^, Caprylic & Capric Triglyceride^, Kaolin^, Cocos Nucifera Oil*^, Butyrospermum Parkii Butter*^, Diatomaceous Earth*^, Sodium Bicarbonate^, Charcoal Powder^, Mentha Arvensis Herb Oil*^, Charcoal Powder*^, Foeniculum Vulgare Oil*^, Citrus Reticulata Peel Oil*^, Tocopherol^. *Organic Soil Association, ^Food Grade Quality.