About Earl of East is creative business founded by Niko Dafkos and Paul Firmin in 2014.What started out as a shared passion project, has grown organically from side-hustle to a business with a team of 18 located in London.A love of fragrance and a desire to build something of our own led us to develop our own line of home fragrance products, which has since expanded from just three candles to a line that encompasses, candles, incense, home mists and bath and body products, all of which are produced by us in London.