ClevaFoam Baby Pillow Nothing is more precious than your baby. Our supportive and breathable ClevaFoam® Baby Pillow, has been designed to protect and support your baby's soft round head and neck while sleeping Our advanced ClevaFoam® technology protects the round shape of your baby's head to help prevent Flat Head Syndrome (Plagiocephaly). Researched and developed with the European University, Trinity College of Dublin, Ireland, it is scientifically proven to reduce pressure on the back of your baby's head by 50% and to increase support by 80%. The uniquely formulated ClevaFoam® with its open cell structure is 100% breathable, has significantly reduced heat retention and is remarkably lightweight. Now CERTIFIED asthma & allergy friendly™ by Allergy Standards Ltd (what does this mean?) For your baby’s comfort and safety, it is hypoallergenic, pH balanced, and toxin and formaldehyde free.  We also have a range of gorgeous Pillow cases available to perfectly fit your ClevaFoam Baby Pillow. ClevaFoam Baby Pillow is H 23cm x W 40cm x D 3.5cm. A little bit about Flat Head Syndrome (Plagiocephaly): It is medically advised that babies are placed on their back while they sleep as this is safest position for them.  This position can create pressure on the back of their head and so Flat Head Syndrome may become an issue. Young babies when they rest can have a side which they prefer to sleep on, this means that natural pressure can be focused on one side of their head. Here are some simple ways to help manage this: Reposition your baby's head while they are resting, so that sometimes they face left and sometimes they face right. So very gently you are switching the side they face when they go down to sleep. When your baby is ready, start practicing Tummy Time with them, this helps strengthen their shoulder and neck muscles for better control of their head.